A founder opens a new workspace on a Monday with nothing in it but an idea and a short list of people who might say yes. She writes the offer down as a board, one column for each step she can actually picture: talk to them, send something, hear back.
By Wednesday the first two names have moved a column. She has not opened a second app. When one of them asks for a price, the invoice goes out from the same desk she wrote the offer on, and the follow-up writes itself while she makes dinner.
On Friday the board looks like a business rather than a wish. Nothing about the week was clever. It was simply all in one place, from the first hour.